How Tower Supplies Replaced Legacy Chaos with a Scalable Growth Engine
Manual store setup, pricing delays, and rigid UX were slowing customer growth. Working together, Yammayap rebuilt their internal workflow into a bespoke, modular, multi-tenant e‑commerce system – empowering customers and teams alike.
From Outgrown Platform to Growth Engine
We replaced an unscalable legacy system with a future-ready platform that empowers Tower Supplies to launch stores faster, manage complexity with ease, and scale confidently as demand grows.
10× Faster Store Setup
Onboarding new customers now takes hours, not weeks - no developer needed.
Live Product Sync
Prices and stock sync hourly across all stores, eliminating manual errors. Ensuring one source of the truth.
Tailored Buying Experience
Every user sees the right products, pricing, and workflows - driving smarter, faster orders.
The Problem:
Eight‑Year‑Old Platform Blocking Growth
CtrlCloud had been heavily patched over eight years and couldn’t keep up with Tower’s evolving needs. It relied on outdated architecture, making simple tasks like updating prices or adding users unnecessarily complex and slow.
This rigidity frustrated internal teams and customers alike – every store launch required developer input, delays became routine, and the platform couldn’t scale to meet growing demand. Innovation stalled, and onboarding new business was painful.
“CtrlCloud…was clearly apparent that a fundamentally different approach was required.”
Gary Trudgett
Marketing Director • Tower Supplies
From Legacy Burden to Modular Powerhouse
Yammayap worked closely with Tower Supplies to rethink CtrlCloud from the ground up. Rather than just updating an old system, we delivered a modular, web-based platform built around real customer workflows.
Rapid Store Setup
Tower’s team can launch branded stores in hours without writing code.
Live Data Feeds
Pricing, stock, & finance sync hourly - no more manual updates or delays.
Role-Based UX
Users only see what’s relevant, speeding up orders & reducing errors.
Legacy Tool Integration
Not everything was ready for an upgrade - we made it all work together.
Full Configuration Control
Budgets, approval workflows, and product rules managed without developers.
Powerful Reporting Tools
Managers access real-time insights into spend, usage, and trends.
“Ultimately, as a business, we are thrilled with the results, and…I would choose Yammayap again without hesitation”
Gary Trudgett
Marketing Manager • Tower Supplies
Why It Worked:
A Deep Collaborative Discovery
From the start, we focused on understanding how Tower operated and why their teams were struggling. They didn’t rush to write code – instead, they asked the right questions, mapped real user needs, and shaped a solution that fit how people actually worked.
This approach reflected our values: humans over tech, clarity before code. By aligning functionality with behaviour, they delivered a platform that wasn’t just scalable – it was intuitive, empowering, and embraced by every user.
“What set Yammayap apart was their genuine interest in understanding our business…instilled a high level of confidence.”
Faster Store Launches, Happier Teams
This wasn’t just software – it streamlined operations, empowered teams, and made onboarding faster and easier for every customer.
Faster setup = faster growth
Customer stores now launch in hours, helping Tower scale without technical delays.
Live updates = fewer errors
Hourly syncing ensures product data is always current - cutting mistakes and support tickets.
No devs needed = agile teams
Commercial teams manage pricing, branding, and user roles without waiting for IT.
Tailored UX = better buying
Users see only relevant products and pricing - making ordering faster & more accurate.
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