Web design Bournemouth & Poole
Search engine optimisation in Christchurch
Search Engine Optimisation (SEO) is the process of improving a website's position on search engines such as Google. For you, this means appearing on the first page of results when potential customers type in words or phrases relating to your business. We have a range of proven techniques based upon the ever-changing rules laid down by the search engines, which will help you achieve excellent rankings, which in-turn generate more visitors to your website.
You and your business are unique, and so is our approach to your website optimisation - we won't apply a one-size-fits-all solution to your needs. We'll conduct an in-depth review to establish your goals and then discuss the various options with you, before deciding upon an action plan to penetrate your target markets. Some of the techniques we use are described below.
Compelling website content
The creation of compelling content for your website provides potential customers with vibrant information about your products and services. In addition, other websites prefer linking to authoritative and informative websites - which has the added benefit of your pages appearing higher in search engine rankings. We have years of experience writing 'search engine friendly' copy that can help propel your website up the page rankings.
Strong coding competency
Some web design firms have talented designers, but lack the search engine expertise and backend development it takes to achieve maximum traffic to your website. At Yammayap, we have the skills to create search engine friendly pages by utilising CSS, keyword density, meta-tags and link formatting. The result is that search engines will be able to easily index your site, recognise its purpose and rank it accordingly.
Pay-per-click (PPC) advertising is different from normal (or natural) search engine results, in that you pay for each user that clicks on your link. While PPC advertising is straightforward, it can also become very expensive if not implemented properly. We provide extensive keyword research and regular monitoring as a part of your successful PPC campaign.
Keeping an eye on things
Effective website promotion is not a one-time task. Even with the correct website optimisation and search engine submission, there is no guarantee that once your site gets listed that it will stay listed. In fact, without continual monitoring and work, many websites fall in the search engine rankings. Our SEO solutions focus on long-term results, ensuring that your website succeeds into the future.