Yammayap undertook a comprehensive consultation with the stakeholders within the business in order to produce a number of potential branding routes. Out of this process emerged a clean, modern looking logo and impactful style guidelines that were used across numerous different types of media.

The fundamental challenge with the Wessex Power website was to accommodate a multi-category product hierarchy and make it accessible to visitors wishing to searching by product, industry or manufacturer Ð without duplication of large amounts of back-end data. This was achieved with a series of visual landing pages allowing visitors to quickly drill into areas of interest. In addition, the product information is shared between three disparate category trees meaning that data needs to be entered only once.

Communicating breaking technology news to their customer base is of vital importance to Wessex Power. They selected Yammayap's email marketing engine to transmit frequent communications to thousands of contacts. Yammayap created a standard template based upon the company brand guidelines, which allows Wessex Power to independently design and deliver emails as often as they require.

Yammayap has created a comprehensive range of category icons which guide the visitor visually to their required product set. Standard imagery mixed with Wessex Power's own brand styling has resulted in a unique and striking set of icons. In addition complementary illustrations have been used to create a series of humorous, yet informative page banner ad designs.