Web design Bournemouth & Poole
Brand development and internet marketing
for Parrimark Technology
Parrimark Technology specialises in the development of software for venue and event management. Its programmes appeal to a wide range of operations such as hotels and hotel chains, multi-venue groups, dedicated conference and exhibition centres, caterers, art galleries, museums and government facilities.
"Yammayap delivered much more than we had ever expected" Read more
The Challenge
Yammayap were set the task of:
- Differentiating Parrimark from the competition
- Presenting a Parrimark as a professional, forward thinking business
- Positioning Parrimark on the high ground in the marketplace
- Creating a consistent brand across multiple types of media
The Strategy
After thoroughly researching the market and competition, Yammayap recommended:
- A new brand image based upon the 'Manage your event from start to finish' strapline (itself created by the Yammayap design team)
- The development of a series of pack designs to establish the individual software solutions as sub-brands under the main company umbrella
The Solution
Yammayap's integrated approach allows stunning brand imagery to be rolled out across the full communications matrix, providing a synchronised and cohesive branding solution, a slick upmarket feel and clear differentiation from their competition.
Website
The sliding widget at the footer of every page allows Parrimark to deliver a large amount of information in limited space - allowing users to dig deep quickly without diverting attention away or diluting the main message on any given page.
Substantial sales increase
We set out to launch an entirely new branding and website that would have that "wow" factor and one that would put us well ahead of our competitor sites. We believe that Yammayap well and truly achieved this and actually delivered much more than we had ever expected. The project was completed right on the tight timelines set for go live, the entire project was handled professionally and without dilemma, they remained flexible on the odd occasions where we changed our minds and made suggestions on items that we perhaps hadn't considered. Most importantly though, the site was 99% problem free at go live which was a huge relief as we were directing clients to the new site. The way in which Yammayap go about projects such as ours is very logical, systematic, professional and at no point did we as the client feel daunted by the task. I have no hesitation in recommending their services to other companies looking to launch a new website.
Michael Scroop - Managing Director
Effective branding
"Yammayap have provided us with an excellent solution completed to all specifications. Additions and changes made since initial go-live have been dealt with in the same professional and friendly manner. They've been invaluable when it comes to managing our content and helping us to achieve our goals. We wouldn't hesitate in recommending them to anyone, in fact we have already!"
Annika Butcher