Web design Bournemouth & Poole

Re-inventing a maturing company's brand

for Modrus

Modrus is an industry respected retailer of networking and VoIP equipment and a leading supplier of outsourced IT solutions. Modrus assumes responsibility for the management of its client's computing systems and provides unlimited helpdesk support Ð thereby allowing them to focus on their business.

"Our key goal was to re-invent the Modrus brand and reflect the business' increasing maturity" Read more

The Challenge

Create a new brand reflecting the business increasing maturity
Redefine the company's communications to appeal to both technical and non-technical decision makers
Deliver a consistent representation of the business across numerous different media types

The Strategy

Define a confident new identity to underpin all communications
Cross-sell new services to existing customers
Generate new business by targeting suitable organisations

The Solution

A completely overhauled website containing stylish imagery and straightforward language
Delivery of regular electronic newsletters to existing customers, reinforcing the company's credentials and introducing new products and services
New business email communications to targeted organisations based upon purchased data lists, introducing key propositions

Brand

An exhaustive process was undertaken to develop a logo and associated brand guidelines which represents the new Modrus. Striking design and use of solid colour reinforces the strength and confidence of the business.

Website

The updated website incorporates strong messaging relating to Modrus' core strengths - outsourcing, IT services and customer care. Clear language and informative diagrams demystify the technology, enabling inclusive discussions between technical and non-technical decision makers to take place.

Brochures

In order to reinforce conversations with prospects, a series of PDF brochures have been created which continue the website theme of plain language and easy-to-understand diagrams. These are used as attachments to email communications by the sales teams, in order to quickly follow-up on telephone conversations and portray a professional and competent business.

Email Marketing

Modrus places great importance on regular communication with its existing customers base. This allows them to cross-sell new products and services, as well as demonstrating their deep level of expertise which inspires customer confidence. Yammayap has developed an email template which is used to deliver regular newsletters to existing clients and prospects alike.

Appealing to technical and non-technical decision makers alike

"Our key goal was to re-invent the Modrus brand and reflect the business' increasing maturity in order to appeal to both technical and non-technical decision makers within small and medium sized businesses. Although we think the new website looks good, there is no substitute for compliments from our customers. We recently had an inbound call from an existing customer inviting us to pitch for new work. He said - "I took a look at your website and it looks like you've grown up! It's time we gave you something bigger to look after for us!"

Ed Armitage - Managing Director