Web design Bournemouth & Poole
Brand development and internet marketing
for The Lensbury Club
Lensbury Club, situated alongside Teddington Lock in Middlesex, was constructed in the early 1920's. It is set within 25 acres of stunning grounds and provides business, leisure and hospitality facilities via its fine club, conference centre and hotel.
"Our members find the site an important tool in enhancing their membership at Lensbury" Read more
Yammayap's brief was to build a new online presence and email marketing facility by updating the established corporate styling and complete with a CMS (content management system) to allow the Lensbury team future management of the site.
To design the site reflecting the offline marketing and at the same time, help move the identity forward. The key feature was to show how the Lensbury is an oasis in an urban area - Yammayap's stunning imagery portrays the club floating in its extensive grounds.
Yammayap developed a sophisticated website reflecting the Lensbury's premier brand. It contains areas dedicated to the club, hotel and conference facilities plus a dedicated members only section - all of which are editable by Lensbury staff using a simple, powerful and flexible content management system. In addition, branded templates were created and added to Yammayap's email marketing engine, allowing the Lensbury to deliver regular, targeted communications on a self-service basis.
Expert concept development
"It was a real pleasure working with Yammayap. They grasped the brief very quickly, developed the preferred concept expertly and managed a quick
turnaround on the project phasing in each section as required. They have continued to develop new sections as the market demanded and have provided
excellent advice and backup on optimising our web presence.
We see them as 'partners' more than 'suppliers'".
Lacy Curtis-Ward - CEO
"We had great fun working with Yammayap to get our website where we felt it should be. Their guidance and proactive suggestions were invaluable and they always understood our vision. Overall, feedback has been very positive and our members now find the site an important tool in enhancing their membership at Lensbury."
Julie Bowell - Internal Marketing