Web design Bournemouth & Poole

A fully integrated online/offline design and marketing solution

for Dorset Cruises

Dorset Cruises pleasure boats set sail from three of the most beautiful places on the South coast of England; Bournemouth Poole and Swanage. As well as the more traditional boat trip, customers can also enjoy the legendary Shockwave speed boat rides.

"Our enquiry rate and sales have increased substantially and we have had extremely positive feedback from our customers. Yammayap have offered sound advice and produced exceptionally high quality work!" Read more

The Challenge

Dorset Cruises set Yammayap the challenge of;

Helping them increase customer sales
Establish the brand at national level
Become No. 1 in an intensely competitive market

The Strategy

Yammayap researched every aspect of the market and closely studied the brief. The first phase of our clear and simple strategy was to create strong branding, integrated across all communications online and offline, maximising the stunning coastal imagery.

The Solution

A fully integrated online/offline solution, synchronising every aspect of Dorset Cruises customer facing communications, including:

Website

Website with online booking

The home page provides visitors with an overview of the sights to be seen and the areas the boats serve - quick and easy information to grab attention
Simple structure and filtering system allows website users to quickly find a cruise to suit them
Messaging system allows Dorset Cruises to let customers know when the cruises are running (reducing phone calls to main office)
Online ticket purchasing allows Dorset Cruises to plan ahead and save time selling tickets on the day
Search Engine Optimisation has been carried out so that Dorset Cruises performs well on key cruise routes, helping people find Dorset Cruises before its competitors
Site has the ability to publicise one off special cruises so that Dorset Cruises can ensure maximum ticket sales

Stationery

A unique letterhead was designed to create impact and excitement whilst tying in visually with other promotional material. The use of images representing the company's vessels and local landmarks, make the brand instantly recognisable. The use of vibrant colours reflects the dynamism of the business while the typography projects a stylish and professional organisation.

Printed Materials

As part of an integrated campaign establishing Dorset Cruises as one of the top cruise operators in the country, Yammayap is especially proud of the printed materials associated with this project. The brief required that visitors could quickly ascertain the available sailing routes and easily select a particular cruise. All touch points reinforce the message. Simple, easy to understand information with enticing visuals were created, including pictorial maps which highlight key local landmarks allowing visitors to instantly visualise what they will be seeing.

Signage

Designed to visually attract customers and make them aware of the cruises available
Large and clear information to be viewed at a distance whilst queuing for tickets
Designed to minimise enquires at the ticket office to speed up sales and improve efficiency

Folder & Inserts

Targeting charter sales
New personalised communications pack with cruise inserts allowed Dorset Cruises to send out targeted information packs to different groups (tour operators, youth groups and schools)
Customers liked being able to lay out the inserts and see all the cruises available
Sent as a follow up to an email shot to create a cohesive and professional image

Email Marketing

Targeted emails were sent out to segmented visitor groups to sell boat charters
Each targeted email included information regarding cruises that were particularly suited to the given group
This generated numerous enquires that were converted into sales

Effective branding

"The feedback of the effectiveness of our new branding and web site comes from our customers rather than ourselves. Our customers love it and it pleases us receiving good comments from them on an ongoing basis. Yammayap have done an excellent job for us, they make pro active recommendations that work well and they keep to our tight time schedules in their work for us. Thank you Yammayap!!"

Stuart Rawlinson - Managing Director

Substantial sales increase

Yammayap have created a highly professional, attractive image for our company, through our website, brochure and other marketing materials. As a result our enquiry rate and sales have increased substantially and we have had extremely positive feedback from our customers. Yammayap have offered sound advice and produced exceptionally high quality work.

Victoria Rawlinson